Outranking your competition on Google is essential for attracting more patients. Here are some hacks to give your Google Business Profile a competitive edge:
- Use High-Quality Photos: Profiles with high-quality photos attract more views and engagement. Upload professional images of your office, staff, and even some happy patients (with their consent). Visual content helps build trust and gives potential patients a glimpse of what to expect.
- Answer Questions Publicly: The Q&A section on your GBP is a great place to address common patient concerns. By answering questions publicly, you not only provide valuable information but also demonstrate your expertise. This can set you apart from competitors who may not be as proactive.
- Optimize for Keywords: Just like your website, your GBP should be optimized with relevant keywords. Incorporate keywords naturally into your business description, services, and even your Q&A responses. This helps Google understand what your practice offers and improves your chances of appearing in relevant searches.
