Google Ads can be a game-changer for chiropractors, but only if used correctly. Here are some common mistakes that can drain your budget and yield poor results:
- Ignoring Negative Keywords: Negative keywords prevent your ads from showing up in irrelevant searches. Without them, you might be paying for clicks from people who are not looking for chiropractic services. Regularly update your negative keyword list to filter out unqualified traffic.
- Focusing Too Broadly: Targeting broad keywords may seem like a good idea, but it can lead to your ads being shown to a wide, non-specific audience. This often results in lower click-through rates (CTR) and wasted ad spend. Instead, use long-tail keywords that are more specific to chiropractic services.
- Not Tracking Conversions: Without tracking conversions, you won’t know which ads are bringing in new patients. Set up conversion tracking to measure the effectiveness of your campaigns. This data will help you refine your strategy and allocate your budget more effectively.
